In late May, the future Los Angeles location of SM Entertainment put up a billboard of all 12 EXO members and kept it up when a member left the band.
In late July, they put up f(x), a group that has abruptly stopped promotions because of a member taking a break.
I’ve worked in music marketing and this baffles me. It’s an industry that changes on a dime. It is volatile and exhilarating. I know billboards are not cheap, but they could have changed this to another one of their acts. There is no reason NOT to.
What do you think? Should SM have put up f(x) considering their situation?